Ideal Demand Planning
- General Trade is the most widely adopted and longest running channels in India and most developing nation. The
scale of the channel, and fragmented method of movement of goods from manufacturing plants all the way to the
consumer make it one of the most challenging channels to truly optimize, despite its long-running nature. - Inefficient forecasting done manually using legacy tools or Excel has a ripple effect across the entire supply chain
due to the inherent limitations and errors in such types of forecasting. AI BASED AUTOMATION is the most profitable
way of tackling this issue.
Problem Overview
- The scale of the channels brings a lot of complexity in the picture for supply chain. Lack of
granular-level visibility adds to the issue of clogging the supply chain at certain locations, and stock-outs at some others. - The massive number of moving parts also makes it difficult and expensive to implement larger changes around logistics /
network optimization. However, demand forecasting is the one area where massive improvements are possible using AI,
and the benefits across the supply chain are immediately visible without having to make any operational changes
whatsoever!!!





