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Mobile application development is similar to Web application development and has its roots in more traditional software development. One critical difference, however, is that mobile applications (apps) are often written specifically to take advantage of the unique features a particular mobile device offers.  For instance, a gaming app might be written to take advantage of the iPhone’s accelerometer.

Improves Efficiency:

It acts like a comprehensive app performing diverse functions and negates the requirement of multiple apps. Also, as these apps are tailored to suit your working style, it enhances the employee productivity and in turn business ROI

Offers High Scalability:

Regular apps are built to handle limited number of resources and processes. In the event of your business growing, these apps may not be able to handle the load. Custom made apps, on the other hand are built keeping in mind all these parameters and can be scaled up easily when the need arises

Secures Your App Data:

General business apps may or may not have the specialized security features, which may put your business data to risk. Having a custom app made solely for your business can reinforce your data security system, as relevant security measures will be taken care of according to your business needs while app development

Integrates  Existing Software:

General business apps may be able to function smoothly with your existing software. Custom made apps are built taking into consideration your current business software and hence are guaranteed to integrate well and function without any errors