Tamilnadu, India +91 7868-843405 info@sterison.com

Sales Force Automation and Retail Execution Solutions for FMCG/CPG Industries

Effectively manage and evaluate daily sales activities related to dispatches, supply, delivery, and orders.

See Sterison SFA in Action

Route Management

AI-driven dynamic route optimisation based on your day-to-day business needs .

Order Management

Simple and easy to use Order Module with geo tagging feature

Activity Management

Plan marketing and merchandising activities and track them through the activity logs

Geo Fencing and Deviation Tracking

Deviation from the planned and actual activities by real time tracking of sales team can be detected and measured

Streamline Sales Call Process

Prescribe ideal sales call process to increase bill values per visit

Outlet Classification and Profiling

Classify outlets on the basis of type, business potential and profiling the outlets through survey questionnaire

Targeted Scheme and Price Management

Tailor made schemes and prices based on classifications

KRA and KPI Setting

The incentivised goal setting can be defined on daily, weekly and/or monthly basis to meet organizational targets

Sterison Salesforce Automation (SFA)

Fully Automated, Highly Scalable SFA For FMCG / CGP / Pharma Companies Operate At Scale, With Speed

The News From Our Blog

If you identify your pain points as a leader, you can work to correct them, which will improve your business results. Our blog is a practical guide designed for business leaders who are looking for solutions.

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April 16, 2025

From Shelf to CRM: How SFA Solutions Automate Retail Success

By admin

Imagine walking into a store and knowing exactly what’s selling, what needs restocking, and how your promotions are performing—all in real-time, without flipping through paperwork or chasing down spreadsheets. That’s...

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April 11, 2025

How AI and Machine Learning Are Revolutionizing Retail Execution in India

By admin

In a competitive retail landscape like India, where over 70% of purchase decisions are made in-store, a product being out of stock or improperly displayed can result in massive lost...

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April 08, 2025

Predictive Maintenance: Leveraging IIoT to Anticipate Equipment Failures, Reduce Downtime, and Lower Maintenance Costs

By admin

In today’s fast-paced industrial landscape, equipment downtime can lead to substantial financial losses and operational inefficiencies. For businesses relying on heavy machinery, the traditional “fix-it-when-it-breaks” approach is no longer sufficient....

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