Consumer Goods companies are under continued pressure to improve consumer loyalty and will focus on transforming field execution operational capabilities by unifying Route to Market (RTM) and planogram capabilities with computer vision. In a store, it often happens that items are misplaced, or shelves are empty.
Manufacturers spend a lot of time, effort, and money to make sure that their products are appropriately distributed and displayed properly on retailer’s shelves. In the past, this required extensive training and effort on the part of the CPG field sales rep and recording photos of the shelves with a mobile phone and storing those on a server. But by leveraging available new technologies, AI, and commonly available technology, a mobile system can make the process more manageable and accurate than it is now.