Imagine walking into a store and knowing exactly what’s selling, what needs restocking, and how your promotions are performing—all in real-time, without flipping through paperwork or chasing down spreadsheets. That’s the kind of transformation retailers are embracing today, and at the heart of it is automated in-store data collection powered by Salesforce and Sterison’s Sales Force Automation (SFA) solutions. In this blog about SFA solution price, we’re going to unpack how modern retailers, especially in the FMCG/CPG sector, are leveraging connected devices and smart software to bridge the gap between the shelf and the CRM—giving their teams more visibility, better efficiency, and faster results.

Why In-Store Data Still Matters

Despite the rise of eCommerce, brick-and-mortar retail remains a crucial channel, particularly in FMCG. Yet, many retailers still rely on manual methods for tracking stock levels, promotions, or customer interactions at the store level. This creates blind spots, delays, and missed opportunities.

With increasing competition and rising customer expectations, you simply can’t afford to be reactive. That’s where automation steps in.

Connecting the Dots: From Store Shelf to Salesforce

With Sterison’s intelligent retail execution tools, merchandisers and field teams can collect in-store data through handheld devices, IoT-enabled systems, or integrated POS units. This data doesn’t just sit in isolation—it flows directly into Salesforce CRM, where it becomes instantly actionable.

For example:

• A merchandiser logs low stock levels using their app—an automatic alert is sent to replenish inventory.
• POS data from a store reveals that a promotional SKU is flying off the shelves—sales leaders are notified in real-time.
• Photos, compliance data, and competitor tracking are uploaded directly to the cloud, reducing admin time for the field team.

This seamless connection between shelf activity and Salesforce allows retailers to act faster, make smarter decisions, and improve their in-store execution.

Real Business Outcomes: More Than Just Data

Here’s what automation actually delivers for retail businesses:

1. Speed and Accuracy

No more waiting days or weeks to get in-store reports. With Sterison’s mobile SFA app, data collected on the ground is instantly synced with CRM dashboards. This leads to faster reactions, fewer mistakes, and a more proactive approach to sales.

2. Boosted Productivity

Sterison’s clients have reported up to a 50% boost in field team efficiency. With structured visit checklists, in-app communication, and location tracking, your team spends less time on paperwork and more time selling.

3. Smarter Inventory Management

Automated in-store data means better forecasting. You’ll know which SKUs are underperforming, what’s frequently out-of-stock, and how to optimize product placement. One FMCG client saw a 40% improvement in order booking after switching to Sterison’s automated workflows.

4. Increased Sales and Reduced Overheads

Our clients typically see a 30% increase in sales closures, thanks to faster lead follow-ups and more personalized engagement. Plus, with fewer hours spent on manual reporting, sales admin time drops significantly—up to 14% in some cases.

5. Real-Time Insights for Smarter Decisions

With everything connected through Salesforce, managers gain full visibility into sales team activities, customer touchpoints, and regional performance. This isn’t just data—it’s decision-making power.

What About the SFA Solution Price?

You might be wondering: with all these features, what does the SFA solution price actually look like?

Here’s the good news—Sterison’s pricing model is built to be flexible. Whether you’re running a regional team or managing a national chain, you only pay for what you need. Our modular approach means you can scale features based on your goals, without committing to unnecessary tools.

Many retailers find that the SFA solution price is far outweighed by the time saved, sales gained, and errors avoided. And because our system is designed to work offline and in low-connectivity areas, it supports even the most remote store locations without extra infrastructure costs.

If you’re thinking long-term, the cost of not adopting a data-driven approach may be higher than you think.

Why Retailers Are Choosing Sterison

Retailers are turning to Sterison not just for a tool, but for a partner that understands the FMCG landscape. Our SFA platform is:

• Easy to use and works offline for remote locations
• Flexible and modular, so you can scale as you grow
• Integrated with IoT and POS systems
• Built to offer real-time reporting and intuitive dashboards
• Compatible across Android, iOS, and Windows

Whether you’re managing a small regional chain or a nationwide retail network, Sterison Technology gives you the control and clarity to execute better in every store.

Humanizing the Technology

One of the biggest misconceptions about automation is that it replaces people. The truth? It empowers them. Your merchandisers become more effective, your managers more informed, and your executives better equipped to drive strategy.

We’ve seen teams go from chaos to clarity—where field reps feel supported, not micro-managed, and where data isn’t a burden, but a tool for growth.

Future-Proofing Your Retail Operation

The retail industry isn’t slowing down, and neither should you. The retailers who thrive in the coming years will be the ones who invest in systems that offer both agility and insight. Automating your in-store data collection is the first step toward a more connected, efficient, and profitable business.

With Sterison’s salesforce automation solution for retailers, you can take that step today.

Want to explore the SFA solution price for your business? Let’s have a conversation. It might just be the smartest investment you make this year.

FAQs

1. What does in-store data automation involve? 

It means capturing information like stock levels, shelf compliance, and customer interactions using digital tools, and syncing that data with your CRM in real-time.

2. Is Sterison’s solution suitable for small retail chains? 

Absolutely. Our platform is scalable and modular, making it ideal for businesses of any size—from local operations to global brands.

3. Can the system work offline? 

Yes. Our mobile apps are designed to collect and store data offline, syncing automatically when a connection is available.

4. How does this impact the sales team’s workload? 

It reduces manual tasks, allowing reps to focus more on selling and less on reporting. Many teams report significant time savings.

5. What’s the SFA solution price? 

Pricing depends on the scale and features you need. Reach out to our team for a personalized quote based on your retail operations.